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The government wonders why despite their efforts at reaching out, they are
not getting much engagement by the public. Going by news reports, this
seemed to be the tone at the 7th annual conference of the Singapore Civil
Service's PR Academy now going on, whose theme this year is
"Strategic Communication: Communicating in a New Media
Environment".
I thought the answer was blatantly clear
in Vivian Balakrishnan's
speech as reported in the Straits Times:
23 May 2008
The Straits Times
Govt open to online views but will act on
racial, religious slurs
Dr Balakrishnan: Tough stand on such threats
online but contrarian views are welcome
By Chua Hian Hou
The Government is willing to listen to
contrarian views expressed online, but it will not hesitate to act against
those who use the Net in ways that threaten the nation's racial and
religious harmony.
The Minister for Community Development,
Youth and Sports, Dr Vivian Balakrishnan, said yesterday that the
Government is willing to 'listen to honestly held views of responsible
people, especially when they are different'.
However, he warned that it takes
seriously its duty to 'maintain the integrity and security of the State'.
[truncated]
It basically violates the simplest rules
of good PR. Notice how, in the same breath of "open" and
"willing to listen" you find phrases like "will not
hesitate to act against" and "tough stand".
Notice also the qualifiers "honestly
held" and "responsible people".
The subliminal message is this: The
government wants you to open your mouth, but when you do, they will wave a
big stick over your head. They also reserve the right to dismiss your ideas
with contempt as soon as they have made a moral judgement about your
honesty and sincerity.
Imagine you managed a customer service
department in a large company, Would it not appall you if your staff were
to tell your customers: "We welcome feedback from our customers but
if we think you're not being serious and helpful to us, we will shout at
you or even sue you"?
But it's not just in the language of a
single speech alone. It's the overall behaviour of the government as
perceived through so many instances, for example -- and all these
examples are from the same week -- the ongoing trial of Chee Soon Juan and
Yap Keng Ho for speaking in public without a permit, the seizure last
Saturday of a
short film titled One Nation Under Lee, the news that another blogger has been
arrested for saying wildly racist things.
22 May 2008
The Straits Times
Blogger arrested for racist
post
Man, 24, picked up after police reports were made over rant about MRT
encounter
By Sujin Thomas
A blogger has been arrested for posting a
racist rant on his website that has stoked an online firestorm.
The 24-year-old was taken into custody on
Tuesday evening at his Paya Lebar Way home, said police.
They accused him of making posts which
'may wound the racial feelings of another person'.
A computer, believed to have been used to
make the post, was also seized for investigations.
The case came to light following two
police reports made on Monday complaining of a virulent online message. It
described a man whom the author saw sitting on the floor of an MRT train.
The post, which was made on March 18,
described the man as 'smelling like he didnt showered in years' and said
he was wearing 'some really scary dirty clothes'.
It went on to make racial remarks about
the man, and even challenged anyone of that race to refute what he had
written.
[truncated]
Can you blame people for seeing the
government as one who that goes around with a hefty club? Which rational
person would want
to engage in conversation with such a bully and brute?
* * * * *
The story in 'Today' newspaper about the same PR Academy conference focussed
less on the minister's speech and more on the audience reaction. It led
with a question posed from the floor:
23 May 2008
'Today' newspaper
What happens to my feedback?
By Alicia Wong
There is Reach, then there is Rap. But
where is the all-important Response?
It was a civil servant who put that sharp
question to a minister at a new media conference yesterday, wanting to
know what is the result of the public response to government policies that
go to the feedback agency.
Implicit in the question from Ms Kathryn
Ng, director of market development at SingHealth, to Minster for Community
Development, Youth and Sports Vivian Balakrishnan was this: Does it all
end in a big, dark hole?
[truncated]
Balakrishnan's reply was to concede that
it can be difficult.
He said: "We are trying to share
information ... decentralise decision making." It is easy to say
"no" but to get to "yes" requires imagination and
ingenuity.
-- ibid
It sounds awfully like what Prime
Minister Lee Hsien Loong exhorted the civil service to do more than three
years ago:
It is not good enough for civil servants
just to treat rules as commandments and perpetuate time-tested precedent,
without realising that rules may not be perfect, or perhaps circumstances
have changed and rules need to be altered. Your job is to see
opportunities and solve problems, not to choose the easy solution by just
saying no and transferring the problem back to the member of the public or
some other department.
-- Lee Hsien Loong, Speech,
Administrative Service
dinner, 24 March 2005, para 31. Link
Looks like nothing has changed.
* * * * *
"I don't know why they are like
that," he said to me. He, whom I will not name, was also at a forum
organised by a local think tank, and was remarking on the
behaviour of the civil servants present.
This think tank, either on their own initiative or
on request, organises consultation forums on various aspects of government
policy. I sometimes get invited to attend these things which, despite what
many readers might think, yield quite free flowing discussions between
academics, professionals and members of civil society.
(You don't find me writing about them
because they are not for reporting.)
In many of these events, civil servants
from a variety of departments also attend, their names and designations appearing in the participants'
list given as hand-outs. Typically, they'd form a block of about 10 - 20%
of the people in the room, so their presence is noticeable. But they are
also noticeable in another way: Invariably, they sit like stone statues,
never asking questions, never even speaking.

In Singapore, these would
be civil servants
On one occasion, a member of a Malaysian
opposition party was speaking at a forum, and in an aside he noted that
Singapore government officials were in the audience -- I think he was
making a joke about how he felt important to be speaking there. "There are
even people from the Immigration and Checkpoints Authority," he said with a
smile. "I wonder what their interest in Malaysian politics is."
Laughter rippled across the room, but the
ICA officials still kept quiet, not even responding to such needling.
Probably not even capable of responding in light-hearted vein.
The unsmiling silence of civil
servants time and again is baffling. Here are opportunities to engage in a closed-door
discussion, and yet they keep quiet.
Are there instructions from above that
they may only listen but never speak? Are they terrified that they'd say
something unauthorised and be taken to task for that?
Do they have no views at all, and that's
why they don't speak? No questions at all?
Are they not aware how they come across
sitting there silently, sullenly? They send a chill around the room, like
they are surveillance agents out to keep tabs on who is saying what.
What is the point of spending money on
this grandiose thing called a PR Academy with lavish annual conferences
when simple truths can't even get through impervious skulls? 
© Yawning Bread
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